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16-Sep-2017 01:23

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But beyond someone's looks, how much do any of these factors matter for mate selection?

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Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.Those 30 million people have generated billions of pieces of data.And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.

Smoking was another big deal breaker, associated with a 10-fold drop in interest.

Perhaps unsurprisingly, men in their 40s tend to be more interested in younger women. "Women care quite a bit more about the height of their partners than vice-versa," Bruch says.