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Its old access model, with its tiny blue locks denoting which stories were only offered to subscribers, had the effect of hiding much of the magazine’s best work.
“We really wanted to expose readers to the great content.
They know people spent an average of about 17 minutes reading Ian Parker’s Jony Ive profile.
The numbers for the magazine’s collections, bundles of stories from the archive around topics like directors, crime, or love, are even higher: an average of 53 minutes spent reading, according to Thompson.
A must-read for New Yorkers who want to know what’s new in the city.
The trick to turning readers into a group of frothing hoarders: Tell them they can dive into The New Yorker’s archive and leave with as many stories as their arms can bear.
Thompson’s tenure has involved upping the digital metabolism of the site by encouraging writing that is quicker, more timely, and which expands on the sections people come to know in print.
Things like Jelani Cobb’s dispatches from Ferguson, Ryan Lizza’s scenes from the wake of The New Republic, and Shouts & Murmurs are drawing lots of readers and pushing people to subscribe, he said.