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This fact sheet will provide information about the advantages and disadvantages of using social networks, what kind of information may be safe to post and how to protect it, as well as who is able to access different types of information posted to these networks.
Social networks themselves do not necessarily guarantee the security of the information that has been uploaded to a profile, even when those posts are set to be private.
They are valuable to social networks as they can be sold at a higher price than regular ads.
(See The Value of Behavioral Targeting by Howard Beales, sponsored by the Network Advertising Initiative)Social networks collect a lot of information about potential customers, which advertisers are very interested in using.
If you are one of the hundreds of millions of people using social networks, there’s a good chance that you are linked to them through an online relationship. Online social networks are websites that allow users to build connections and relationships to other Internet users.
The information you share with your online contacts allows you to keep in touch without much effort. Social networks store information remotely, rather than on a user’s personal computer.
A user may grant a third-party application access to his or her profile without realizing the extent of the permissions being granted.
Users may also mistakenly assume that third-party applications are held to the same standards as the primary social network There are also “rogue” applications which do not follow the policies and terms that govern applications.
This is often done through behavioral advertising, also known as targeting.
This was demonstrated in one May 2010 incident during which unauthorized users were able to see the private chat logs of their contacts on Facebook.